Cartr is a Shopify app which enables interactive shopping for livestreams on Switcher Player and Facebook using the Switcher Studio app.

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Cartr Basics

What are the requirements for Cartr?

To use Cartr, you must have the following:

  • A Shopify store.

  • At least one iOS device (i.e. iPhone, iPad).

  • Switcher Studio Merchant account (created when adding Cartr to Shopify).

  • Switcher Studio app for livestreaming.

  • Facebook live selling only: a public Facebook Page with Admin or Editor access.

How do I connect Cartr to my Shopify account?

Go to the Cartr app page and click Add App. You will be asked to sign up for a Switcher Studio account if you do not already have one and agree to the terms and conditions.

How does Cartr handle inventory?

Cartr connects directly to the inventory tracking in your Shopify store, so customers can only buy items that are in stock. If a product sells out before the customer checks out, they will not be able to purchase the item.

Can I edit Cartr permissions for individual products?

The easiest way to use Cartr is using Collections in Shopify. However, you can give Cartr permission to individual products. From your Shopify Admin dashboard:

  • Click the Products tab in the left sidebar.

  • Click the product you would like to edit.

  • Click Manage next to SALES CHANNELS AND APPS in the Product status section on the left side of the webpage.

  • Click the box next to Cartr to check or uncheck.

  • Click Done.


Live Selling With Cartr on Switcher Player

What is Switcher Player?

Switcher Player is an embeddable video player that can be posted to your own website. Switcher Player also features an interactive shop when you add Cartr to your Shopify store, which allows viewers to purchase items directly from the video. Check out Livestreaming to Switcher Player for more information.

How do customers purchase items?

When you display a product with Cartr in Switcher Studio, the product appears in the interactive shop on your Switcher Player. Viewers can click the Shop button on your video, add items to their cart, and check out.

Can customers purchase products after the livestream has ended?

Switcher Player will display the most recent livestream and products that were showcased. The products will be available for purchase if you have them in your Shopify inventory.

How do I go live to Switcher Player?

You can go live to Switcher Player using the Switcher Studio app. Simply select Switcher Player as your destination, enter your event details, and press the record button. For more information, check out Live Selling on Your Website With Switcher Player.


Live Selling With Cartr on Facebook

How do I connect Cartr to my Facebook Page?

This is where the Switcher Studio app comes in to play. Switcher Studio for iOS is integrated with Cartr to connect your Shopify account to your Facebook Page. When you link your Facebook Page to Switcher Studio, Cartr is able to generate the chatbot messages. Read Connecting Your Facebook Account to Switcher Studio to learn more.

How do I go live with Switcher Studio and Cartr?

After you have designated a Shopify collection and connected your Facebook account to Switcher Studio, you can click the record button in the top right corner of the Switcher Studio app. Check out Live Selling on Facebook with Cartr for more information.

Can I stream to a Facebook Group?

No, Cartr can only be used on livestreams to public Facebook pages. If you would like to share the stream with members of a Facebook group, you can share the livestream link with the group.

How do customers purchase items?

Customers comment on the live video using a product code, or UPI (Unique Product Identifier), which is displayed on-screen in your live video when featuring products. When the customer comments on the video with the UPI (i.e. "cart 102"), this will generate a message from the Cartr chatbot, which walks them through purchasing the product(s).

Note: Customers must reply to the initial message from the Cartr chatbot in order to continue processing the order.

What if there is a typo in the customer's comment?

The Cartr chatbot is built to accommodate several variations in customer comments:

  • The "Cart" command is not case-sensitive. Customers can type "Cart," "cart," "CART," etc.

  • The "Cart + UPI" command works with and without a space (e.g. Cart102 and Cart 102).

Unfortunately if the customer mispells "cart" or types in a UPI code that does not exist, their comment will not trigger the Cartr chatbot.

What does the chatbot message look like to customers?

Cartr interacts with your customers using your own Facebook Page's messenger. This helps you maintain brand continuity and provides your customers with a seamless buying experience.

Can customers purchase products after the livestream has ended?

Yes, purchases can be made by commenting on the video up to 14 days after the original stream. If a product is no longer available in your store or is sold out, customers will not be able to purchase it.

What if a customer changes their mind?

Before a customer checks out, they have options to cancel the order or remove items.

While interacting with the Cartr chatbot in Messenger, customers can:

  • Type "Stop" at any time to cancel the order. The Stop command is not case-sensitive, so customers can type "STOP," "Stop," "stop," etc.

  • Click or tap the Remove button shown on an item in the chat.


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