Getting Started With Cartr

Welcome to Switcher! We are so excited for the live selling journey ahead, which is why we created this guide to provide you everything you need to use Switcher. Whether live selling is a new format for you or you're already a pro, we have made getting started easy!

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Getting Started


To begin live selling with Switcher, you will need:

  • An iOS device. (i.e. iPhone, iPad)

  • A Shopify store.

  • A Switcher Studio account.

Adding Cartr to Your Shopify Store

To begin live selling on Switcher Player, you will first need to add the Cartr app to your Shopify store.

To add Cartr to your Shopify store:

  • Go to Cartr in the Shopify App Store.

  • Click Add app.

  • Click Add sales channel.

  • Click Connect.

  • A new window will appear prompting you to enter your Switcher login info.

  • Enter your email address and password.

  • Click Log In.

    • You will receive a confirmation message stating that your Switcher account has been linked to Cartr.

Adding Switcher Player to Your Website

Now that you have added Cartr to your Shopify store and designated products to sell in your livestream, you can add Switcher Player to your website. You can log in to your Switcher Studio account (created or linked when adding Cartr) on the Switcher Studio Dashboard. This is where you can manage your Switcher Studio account and Switcher Player.

To add your Switcher Player to your website:

  • Go to the Switcher Player page on the Switcher Studio Dashboard.

    • If prompted, log in with your Switcher Studio credentials.

  • Click COPY EMBED CODE from the Embed Code section.

    • The link will now be copied to your clipboard.

  • Paste the embed code into your website editor.

    • If someone else manages your website, you can send them the embed code to post to your website.

Downloading the Switcher Studio App

After choosing the products you would like to sell in your livestream, you can download the Switcher Studio app on your iOS device(s). Switcher Studio is the app you will use to stream to the Switcher Player and will allow you to display your products from Shopify in Switcher Player's interactive store.

To download the Switcher Studio app:

  • Search Switcher Studio in the Apple App Store.

  • Tap Get, Install, or the cloud icon next to Switcher Studio: Live Stream.

    • The Switcher Studio app will now install on your device.

Going Live

Selecting the Shopify Collection

You are almost ready to start your very first live shopping event on your website with Switcher Player! Make sure to send out any invites or notifications and then you can open up the Switcher Studio app on your iOS device to prepare for your livestream.

To select a Shopify Collection for your livestream:

  • Open Switcher Studio on your iOS device.

    • If prompted, be sure to allow Switcher Studio access to your Camera, Photos, and Microphone.

  • Log in with your Switcher Studio account information.

    • This will be the same information you used to log into the Switcher Studio Dashboard.

  • Tap the Plus (+) icon (iPhone only)

  • Tap New Livestream

  • Tap Horizontal or Vertical.

  • Tap Enter Studio.

  • Tap the Cartr tab (cart icon) in the bottom-right corner.

    • You may need to scroll the tab bar to see the Cartr icon if it is not currently visible.

  • Tap Collection.

  • Tap the Collection you want to use.

    • A blue checkmark will appear next to the selected collection.

  • Tap Done in the top-right corner.

    • The items in the selected Collection will now appear in the Cartr tab in the Switcher Studio app.

Choosing Switcher Player as the Destination

Once you have selected the Shopify collection, you can set up your livestream's event details.

To configure your Switcher Player livestream:

  • Tap the Outputs tab (box and arrow icon).

  • Tap the blue arrow next to Switcher Player.

  • Enter the stream details.

  • Ensure Enable Live Shopping is toggled on.

  • Tap Save.

Note: Selecting Switcher Player as a Multistreaming destination does not count toward the total destination limit.

Starting the Livestream

Now that you have designated the collection and configured the livestream settings, you are ready to go live!

To begin the Switcher Player livestream:

  • Ensure your camera angle is positioned properly for you to display your products.

  • Tap the red circle in the top-right corner.

    • The live video will begin broadcasting to your Switcher Player.

Note: If you would like to connect additional cameras or add assets like title slides or testimonial videos, check out the Camera Setup and Assets Overview articles.

Displaying Products in the Livestream

To make a product available for purchase:

  • Tap the Cartr tab (cart icon) on the main switching device (i.e. iPad, iPhone).

  • Tap the product in the Products list.

    • The product will appear in Switcher Player's shop, along with an overlay on your video with the product information, for those who may be watching on other platforms.

Note: The product name, image, UPI, and price, and options (e.g. sizes and colors) are pulled directly from your Shopify store.

Ending Your Switcher Player Livestream

Now that you have showcased your items and thanked your viewers for joining, you can end the stream in the Switcher Studio app.

To end your Switcher Player livestream:

  • Tap the stop button in the top-right corner of the Switcher Studio app.

    • Allow the progress bar to complete.

Give yourself a pat on the back, you did it! Here's to many more live shopping events using Switcher Player on your website!

Keyword(s): live, selling, switcher, player, cartr, shopify

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