Switcher Studio's LinkedIn integration allows you to schedule a livestream up to 7 days before going live. After scheduling the stream, you can share the link to make it easier for your audience to tune in on the day of the event.

The process of scheduling an event is similar to the process of setting up a regular LinkedIn Live stream. The main difference is you will have options to pick a date and time, and you will select the prescheduled stream when you are ready to go live.

Jump to:

Video Tutorial

Setting up a Scheduled LinkedIn Live Stream

You can schedule a stream a stream up to 7 days in advance and up to 1 hour before your stream. You can set it up either in the Switcher Studio Dashboard or directly in the mobile app. The instructions below are for the Dashboard.

Step 1: Choose your streaming destination.

  • From the Streaming Providers page of the Dashboard, click/tap LinkedIn.

  • Select between your personal page and your organization's page.

Step 2: Choose Schedule for later

  • Click/tap the box under Scheduling.

  • Choose Schedule for later in the dropdown.

Step 3: Set your scheduled start time.

  • Click/tap the box under Scheduled start time

  • From the calendar selector, click/tap your desired date

  • Click/tap the clock icon at the bottom of the calendar

  • Use the up and down arrows to change the hour and minutes. You can also click/tap the numbers to pull up shortcuts.

  • Click/tap the AM or PM button to change it.

  • Click/tap anywhere outside the calendar/time box to proceed.

  • You should see your updated scheduled start time displayed in the box.

Note: The date and time cannot be changed after you have set it. Your audience will see the time based on their local timezone.

Step 4: Add a description.

When you schedule a stream, it creates a post on LinkedIn, and the Description is the text included in the post.

  • Click/tap in the box under Post description.

  • Type a description for your video. This can be edited on LinkedIn later if you want to make changes.

Step 5: Select who can view your video.

  • Click/tap the box under Visible to.

  • Choose Everyone if you do not want to restrict who can watch your video. Choose My connections if you want to restrict the visibility.

Step 6: Select a Region.

Selecting the region that is closest to your location will ensure LinkedIn uses the most optimal server for your stream.

  • Click/tap the box under Region.

  • Choose the region that is closest to your physical location.

Step 7: Select a Stream quality.

  • Click/tap the desired setting.

You'll want to select a stream quality that you're confident your network can support, as the most common cause of broadcast interruptions is selecting a quality that is too high. The options shown in Switcher Studio correspond to the following resolutions:

  • Low = 480x270, 500kbps

  • Medium = 640x360, 800kbps

  • High = 960x540, 1200kbps

  • HD = 1280x720, 2000kbps

Note: These resolutions are adjusted if 1080p streaming is enabled.

Step 8: Schedule the stream.

  • Click/tap the orange button that says Schedule for later.

  • You will receive a confirmation message that says the stream is synced with Switcher Studio.

Once you have scheduled the stream, it will appear as a post on your LinkedIn page that's visible to your selected audience.

The post will also include a Remind me button that your followers can click to opt in to receiving a notification when your stream starts.

Initiating your LinkedIn Live Broadcast

When it's time to go live, initiate the broadcast in the Switcher Studio iOS app as follows:

Step 1: Select your main switcher device.

  • Open Switcher Studio on the device you want to use to run your production.

  • Tap Use as Switcher.

Step 2: Connect additional devices.

If you are using multiple camera angles or want to screenshare from a computer or iOS device, you should connect those devices before continuing.

For more in-depth information on connecting devices, check out the dedicated section of our Help Center called Inputs: Cameras & Screens.

Step 3: Select your scheduled stream as the broadcast destination.

  • Go to the Outputs tab on the main switcher.

  • Tap the right arrow next to LinkedIn.

  • Tap the box under Scheduling.

  • Choose Existing Scheduled post in the dropdown.

  • A new section will appear called Scheduled Streams. Choose the date and time of the correct stream from the dropdown.

  • Add an optional Video Title (this does not replace the Post Description on LinkedIn).

  • Select the Region that is closest to where you are located. This does not affect your audience or visibility. This setting helps optimize your stream based on your geographic location.

  • Click the Go live now button. Don't worry, this doesn't start your stream.

  • Back in the Outputs tab, you should see a blue check mark next to LinkedIn Live with the Description of your scheduled stream.

Step 4: Begin your broadcast.

  • To go live to LinkedIn, tab the big red button in the top-right corner.

Sharing your Scheduled Stream

One of the benefits of scheduling a stream is being able to announce it and share the details ahead of time. The scheduled stream will appear as a post on your LinkedIn page. From there, you can easily share the link to the post, make a new post on LinkedIn and Twitter, or send it as a message on LinkedIn.

Sharing the Link to the Post

  • Click the three horizontal dots on the scheduled post.

  • Click Copy link to post.

  • You will receive a confirmation message that the link has been copied to your clipboard.

  • Paste the link wherever, however you'd like.

Sharing the Post on LinkedIn and Twitter

  • Click the Share option at the bottom of the post.

  • Type the text (including hashtags) you want to include. This text is separate from the description of the stream itself.

  • Click the visibility option and select from Anyone, Anyone + Twitter, and Connections only. Then Save. Note, this visibility setting only affects your new post, not the scheduled stream settings.

  • Click Post.

Sending the Post as a Message on LinkedIn

  • Click the Send option at the bottom of the post.

  • Type the name(s) of who you want to send the message to. LinkedIn will populate suggestions as you type.

  • Enter any additional text you want to include with you message.

  • Click Send.

Making Changes to a Scheduled Stream

You can make changes to the following components / settings of a scheduled stream:

  • Post Description

  • Stream Quality

Changing the Post Description

You can update the description of your stream directly on LinkedIn:

  • Go to the post on your LinkedIn page.

  • Click the three horizontal dots on the post.

  • Select Edit Post.

  • Update the description and click Save.

Changing the Stream Quality

You may want to change the Stream Quality setting if you do a trial run and determine the optimal setting is different than your initial selection. You can change the setting before going live in the Switcher Studio app by following the same instructions outlined above in the Initiating your LinkedIn Live Broadcast section.

LinkedIn Live Scheduling FAQs

Do I have to start my stream at the exact start time I scheduled?

No, LinkedIn allows the following window for your actual start time:

  • 15 minutes prior to the scheduled start time

  • 2 hours after the scheduled start time

What if I miss the window for starting my scheduled stream?

If you do not start your stream during the allowable window, your post on LinkedIn will show as "cancelled" and no notifications will be sent out.

How do I communicate the timezone for the start time?

There is nothing you need to do to account for differences in timezone. People will see the start time based on the timezone for their specific location.

How do I delete a scheduled stream?

To delete a scheduled stream, you'll need to delete the post on LinkedIn. Once it's been deleted on LinkedIn, it will no longer appear in Switcher Studio.

Deleting the post on LinkedIn:

  • Go to the post on your LinkedIn page.

  • Click the three horizontal dots on the post.

  • Click Delete Post.

  • Click Delete to confirm.

  • You will see a confirmation message that the post was successfully deleted.

Did this answer your question?