Scheduling a LinkedIn Live Stream

Switcher Studio's LinkedIn integration allows you to schedule a livestream before going live. Once you have scheduled the stream with Switcher Studio, the stream will appear as a post on your LinkedIn page that's visible to your audience.

The post will also include a Remind me button that your followers can click to opt in to receiving a notification when your stream starts.

The process of scheduling a stream is similar to the process of setting up a regular LinkedIn Live stream. The main difference is you will have options to pick a date and time when setting up the event, and then you will select the prescheduled stream in the Switcher Studio app when you are ready to go live.

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Video Tutorial

Setting up a Scheduled LinkedIn Live Stream

You can schedule a stream up to 1 hour before your stream. You can set it up either in the Switcher Studio Dashboard or directly in the mobile app. Some people prefer the Dashboard option because they can use a computer. Other people prefer the app, since it doesn't require a different device. The steps are very similar, and both options are outlined below.

Switcher Studio Dashboard

Step 1: Choose your streaming destination.

  • Use the menu at the top to choose between your Personal LinkedIn account and Organization account.

    • If you are changing to the option you are not currently logged into, you will need to tap the "Change to..." button and relink the correct account.

  • Click the account you will be streaming from.

  • You will be taken to the stream set up screen.

Step 2: Choose Schedule for later

  • Scheduling: Click the dropdown to select Schedule for later.

Step 3: Set your scheduled start time.

  • A new box will appear for the date and time of the stream.

  • Click the box to edit the details. You can type in the date and time or use the calendar and clock tools to select the date and time.

Note: The date and time cannot be changed after you have set it. Your audience will see the time based on their local timezone.

Step 4: Adjust the stream settings.

  • Scheduled Post Cover Image: To add an image, click Select a Photo and follow the prompts to add a file.

  • Title: Add a title for the scheduled stream.

  • Description: Add a description for the stream.

  • Region: use the dropdown to select the area closest to your streaming location. This will improve your connection to LinkedIn.

  • Use the toggle below Region to enable or disable Automatic closed captioning.

  • Stream Quality: Select a quality based on the strength of your Wi-Fi. Remember that streaming in HD requires an extremely robust Internet connection.

  • Click Save.

Switcher Studio App

If you would rather set up the stream using the iOS app instead of the online Dashboard, the process is slightly different.

Step 1: Choose your streaming destination.

  • Navigate to the Outputs tab on your main switcher device.

  • Tap LinkedIn Live.

  • Connect your LinkedIn account to Switcher Studio if you haven't already done so.

  • If you have already connected your LinkedIn account, Use the menu at the top to choose between your Personal LinkedIn account and Organization account.

  • Tap the account you will be using for the stream.

  • You will be taken to the stream set up screen.

Step 2: Choose Schedule for later

  • Scheduling: Tap the dropdown to select Schedule for later.

Step 3: Set your scheduled start time.

  • A new box will appear for the date and time of the stream.

  • Tap the box to edit the details. You can type in the date and time or exit the keyboard and use the calendar and clock tools to select the date and time.

Step 4: Adjust the stream settings.

  • Scheduled Post Cover Image: To add an image, tap Select a Photo and follow the prompts to add a file.

  • Title: Add a title for the scheduled stream.

  • Description: Add a description for the stream.

  • Region: use the dropdown to select the area closest to your streaming location. This will improve your connection to LinkedIn.

  • Use the toggle below Region to enable or disable Automatic closed captioning.

  • Stream Quality: Select a quality based on the strength of your Wi-Fi. Remember that streaming in HD requires an extremely robust Internet connection.

  • Click Save.

Starting the LinkedIn Live Broadcast

When it's time to go live, start the broadcast in the Switcher Studio iOS app as follows:

Step 1: Select your main switcher device.

  • Open Switcher Studio on the device you want to use to run your production.

  • Tap Use as Switcher.

Step 2: Connect additional devices.

If you are using multiple camera angles or want to screenshare from a computer or iOS device, you should connect those devices before continuing.

For more in-depth information on connecting devices, check out the dedicated section of our Help Center called Inputs: Cameras & Screens.

Step 3: Select your scheduled stream as the broadcast destination.

  • Go to the Outputs tab on the main switcher.

  • Tap the right arrow next to LinkedIn.

  • Tap the account you will be streaming from.

  • Tap the box under Scheduling.

  • Choose Existing scheduled post in the dropdown.

  • A new dropdown box will appear.

  • Tap the box and choose the date and time of the correct stream from the dropdown.

  • Region: Adjust the selection to the the area closest to your streaming location if needed.

  • Stream Quality: Adjust the stream quality if needed.

  • Tap Save (don't worry, this doesn't start your stream).

  • Back in the Outputs tab, you should see a blue check mark next to LinkedIn Live with the Description of your scheduled stream.

Step 4: Begin the broadcast.

  • To go live to LinkedIn, tab the big red button in the top-right corner.

Sharing your Scheduled Stream

One of the benefits of scheduling a stream is being able to announce it and share the details ahead of time. The scheduled stream will appear as a post on your LinkedIn page. From there, you can easily share the link to the post, make a new post on LinkedIn and Twitter, or send it as a message on LinkedIn.

Sharing the Link to the Post

  • Click the three horizontal dots on the scheduled post.

  • Click Copy link to post.

  • You will receive a confirmation message that the link has been copied to your clipboard.

  • Paste the link wherever, however you'd like.

Sharing the Post on LinkedIn and Twitter

  • Click the Share option at the bottom of the post.

  • Type the text (including hashtags) you want to include. This text is separate from the description of the stream itself.

  • Click the visibility option and select from Anyone, Anyone + Twitter, and Connections only. Then Save. Note, this visibility setting only affects your new post, not the scheduled stream settings.

  • Click Post.

Sending the Post as a Message on LinkedIn

  • Click the Send option at the bottom of the post.

  • Type the name(s) of who you want to send the message to. LinkedIn will populate suggestions as you type.

  • Enter any additional text you want to include with you message.

  • Click Send.

Making Changes to a Scheduled Stream

You can make changes to the following components / settings of a scheduled stream:

  • Post Description

  • Stream Quality

Changing the Post Description

You can update the description of your stream directly on LinkedIn:

  • Go to the post on your LinkedIn page.

  • Click the three horizontal dots on the post.

  • Select Edit Post.

  • Update the description and click Save.

Changing the Stream Quality

You may want to change the Stream Quality setting if you do a trial run and determine the optimal setting is different than your initial selection. You can change the setting before going live in the Switcher Studio app by following the same instructions outlined above in the Starting the LinkedIn Live Broadcast section.

LinkedIn Live Scheduling FAQs

Do I have to start my stream at the exact start time I scheduled?

No, LinkedIn allows the following window for your actual start time:

  • 15 minutes prior to the scheduled start time

  • 2 hours after the scheduled start time

What if I miss the window for starting my scheduled stream?

If you do not start your stream during the allowable window, your post on LinkedIn will show as "cancelled" and no notifications will be sent out.

How do I communicate the timezone for the start time?

There is nothing you need to do to account for differences in timezone. People will see the start time based on the timezone for their specific location.

How do I delete a scheduled stream?

To delete a scheduled stream, you'll need to delete the post on LinkedIn. Once it's been deleted on LinkedIn, it will no longer appear in Switcher Studio.

Deleting the post on LinkedIn:

  • Go to the post on your LinkedIn page.

  • Click the three horizontal dots on the post.

  • Click Delete Post.

  • Click Delete to confirm.

  • You will see a confirmation message that the post was successfully deleted.

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