Using Email Capture On Your Videos to Generate Leads
While you can always have the videos in your Collection available to watch for free, or gated behind a paywall, you often don't know who is watching your videos as a result. This makes it impossible to alert them to new content later or even capture basic analytics.
Enabling Email Capturing requires viewers to submit their email address before they can watch your content. You can then export this list of email addresses for future marketing endeavours.
Email Capture can be done on any level of video content, including individual videos, entire collections, or an entire Catalog!
Table Of Contents
Enabling Email Capture For A Video
Enabling Email Capture For An Upcoming Streaming Event
Viewing And Exporting Your Collected Emails
Enabling Email Capture For A Video
To get started, navigate to the Video Catalog in your Switcher Dashboard. Once there, tap the pencil icon beside your desired Collections Player to edit it, or click on Gating Options to assign Email Capture to your entire Video Catalog.
You'll now be on the Collection Settings page, where it shows all of the videos in this particular Collection. Tap on the pencil icon beside the desired video to edit it.
A pop-up window will open. Scroll down, and you’ll see an option for “Gating Options In This Collection”.
Toggle on “Require email address to show” to gate the video for email capture. Now, when the viewer goes to watch the video, they’ll need to click the “Unlock With Email” button and then enter their email address first to gain access.
The orange "Save Changes" button in the top-right corner is now active. Click on that to save your changes.
NOTE: If you have chosen to both gate with email capture and provided password, the viewer can toggle between the email entry screen and the password entry screen at will.
Enabling Email Capture For An Upcoming Streaming Event
NOTE: You must be streaming to the Video Catalog in order to use Email Capture!
To get started, create a new streaming event as you normally would, and make sure to select Video Catalog as one of your destinations. Head to the next screen to add the stream's title, description, and set the quality that's best for your current network.
Next, scroll down, and tap on the dropdown for Video Catalog:
Use the clickable box beside Add To Collection to choose which Collection(s) should receive this stream.
Then, tap on the box beside Enable Gated Content.
Tap on the toggle beside Require Email Address To View.
When you're done, tap on the orange Create button at the bottom of the window.
What The Viewer Sees
When the viewer goes to watch your video (whether its live or pre-recorded), they'll see a notice in the center of the video that it's locked for email capture. The video cannot be played yet.
At the top-right corner with the video's information, they'll see a black button that reads "Unlock With Email". They’ll need to click that button and enter their email address.
After this, they'll be able to view the video!
Viewing And Exporting Your Collected Emails
Here, you can view all of your captured email addresses.
Click the “Download CSV” link at the top to export the email addresses for upload into your own newsletter provider.